When the speciality coffee house, Obscure Coffee opened in Chester they had a vision in mind to showcase what a speciality coffee house is about. Quality & choice of product. 
This is accompanied by a clear brand identity in store however, online it required a more strategic focus and photography that showed it wasn't afraid to experiment with the new and unify a theme of colour and style. 
I have worked with Obscure since 2019 capturing these images and advising on Social Media best practice to stand out from the crowd, showcasing who they work with and highlighting that importance.