How do EU projects affect the way people live? How do we better communicate these things? In Europe I helped to tell that story, I advised on policy, I wrote for serious people, we helped change a lot of lives.

What does the Italian school of Gastronomy want t do with me? Tell their story, so I did. International coverage, translations for events, the whole lot. Great gig, better food.

The fastest growing participation sport in Europe with its first courts in the North West of England… that calls for some brand development and clever writing.

Taking a brand from zero, creating a group wide brand strategy, increasing sales from £45,000 to £2.9 million in 5 years and establishing an online platform for lead generation.

Giving an exciting voice to a brand that couldn’t articulate just how good it was. From content production, writing guides, descriptions and creating coffee table books found on every continent… That’s the Arketipo way.

What is Italy? Before Stanley Tucci and others managed to butcher the nation with ideas of beauty at every corner, 1820 was there to tell the story through the table. My task, make it work in a digital age… over 2 million views and a buyout later…