I have worked with Arketipó since 2018 bringing a new style of creative writing to their brand proposition. This includes their brochure and yearbook and a creative endeavour of the CEO called, PCD. 

Perfection Compulsive Disorder is a tale of craft, passion & relentless practice towards perfection. The book was conceived as an alternative proposal to a classic company profile, with the intent of capturing unique capabilities as well as distinctive stories featuring the talents that have have been building Arketipo's products in the last forty years.

- Copywriting the company history from the last 40 years giving it a contemporary spin.
- Introducing new products into catalogue and further use on website and social media. 
- Working with global design team, BBDB in Italy to find the form and nature of the voice required.